The power of culture in human behavior

In his article “Behaviour evolves, but evolution is a lot more than ‘survival of the fittest’” Agustin Fuentes looks into the development of human behavior as a part of multiple factors, not just evolution and survival of the fittest. We have all heard the terms evolution, survival of the fittest, and natural selection but as Agustin‘s article suggests, there is a lot more to human behavioral development than those terms alone.

Human behavioral development is a very complex process that can be altered by millions of factors whether they seem large or small. Something that cannot be forgotten about when looking into human behavior is cultural factors. Cultural factors could play one of the largest roles in the development of human behavior as cultural expectations are out on people from such young ages.

While there is no doubting that genetics are critically important in human behavior, social and cultural factors are near the same level of importance. Anthropology looks at these factors that biology often leaves out. Anthropology sees the fact that cultures have their own beliefs on behavior and those beliefs become so engrained in the society that the future generations are genetically predisposed to these societal expectations as natural selection takes place. Genetics are a large part of understanding human behavior but it does not all come down to survival of the fittest.

http://popanth.com/article/behaviour-evolves-but-evolution-is-a-lot-more-than-survival-of-t

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