Amazon Reviews is meant for marketing products and selling retail goods online. It is a site for people to visit to purchase various merchandises, such as electronics, apparels, beauty products and much more, that come at an affordable price. After people purchase their products, they write reviews for others to read and to get a sense of what they will be in for before they buy the product. In addition, Amazon reviews have been seen as a discourse community where people engage in dialogues while critiquing various products. Some of the reviews are negative, positive and even comedic. In her article entitled “The Internet for Her: Amazon Reviews as a Comedic Genre”, Celia Emmelhainz claims that Amazon reviewers have been very frank about products being sold. For example, new ball-point pens “BIC for Her” have sparked a lot of attention due to the fact that these pens are specifically for women. These pens have captured a large amount of attraction and reviews. One women writes “Since I’ve begun using these pens, men have found me more attractive and approachable. It has given me soft skin and manageable hair and it has really given me the self-esteem I needed to start a book club and flirt with the bag-boy at my local market.” In a sense, this review can be seen as comical yet odd. Women were finding these pens to boost their confidence while men found it to be the contrary. It degraded their masculinity. Overall, Emmelhainz attempts to prove the idea that products such as female pens are what create everyday dialogues that come off as witty and comical, which gives Amazon more attraction and more money.