#thepowerofthehashtag

Ever since we are young, social media has stood as a sort of parallel representation of ourselves, expressed to the people in our lives. While media outlets act as a sort of electronic autobiography, blogs are a medium which can act not only as a reflection of self but a means to gain financial success. In the article “#hashtagmylife” by Crystal Abidin, the author dives into the successes of social media and the uses of hashtags. The beginning of the article profiles a Singaporean blog star as she chooses the perfect filter and hashtag for her selfie. Beyond simply posting the photo, a large amount of thought was put into the hashtag which would acquire the most attention from her readers. As described in the article Abidin explains that, “commercial lifestyle bloggers in Singapore deliberate over such decisions [choosing hashtags] on a daily basis… many of them earning four figure sums monthly for their social media posts”. It is clear that the time in which Sharon took to find the perfect hashtags was entirely deliberate. In a sense, hashtags are money. As stated in the article, “for many bloggers, hashtags are used to mark product branding”. Creating a commercialized, single hashtag is often used by businesses as a way to brand themselves. Similarly, as a way to gain attention, bloggers will often use hashtags as a way to create better connections with their readers. In many instances, bloggers will establish connections by encouraging their readers to “repost” their created hashtags on their own individual pages in return for an honorable mention on the blog celebrity’s page. It is clear through these instances that social media and hashtags go beyond a recreational endeavor. Chronicling oneself through social media on the internet has become increasingly profitable and a major asset used for commercialization. With this being said, in our society, promotion of ones body, thoughts, and ideas through media sells, even in the virtual world.

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