In the past decade the popularity of social media has exponentially increased throughout the globe, in particular the United States. Social media has opened doors of opportunities to stay connected with the world, share opinions, express feelings and maintain relationship with friends.
Social media became an evolutionary way of socializing with the world. One popular trend to spring from social media is the hashtag. Originally created by twitter, hashtags have become a symbol to bond, advertise, categorize topics and mark keywords in certain tweets, pictures, comments, or anything involved with social media. However, there are deeper cultural aspects that these hashtags entail. In the article “#hashtagmylife” by Crystal Abidin, she explains hastags as a way to “situate bloggers (social media users), places them in the ranks of popular others and adds to their social currency”. In today’s current culture people are consumed by taking the perfect pictures in order to receive likes. Hashtags allow bloggers to personalize their posts by categorizing them in a group, which ultimately expresses the person’s social group status and how they rank up against others in popularity.
Hashtags could also be used for branding and advertisement as well as keeping up with the latest trends. Hashtagging is highly influential in today’s society. This helps us to understand how social media could persuade a person from our society to behave and look a certain way. If an influential person uses a hashtag to advertise a product, their fan might be inclined to purchase that product.